Retail & CPG

Increase marketing ROI, optimize your supply chain, increase sales and improve the customer experience by leveraging customer and contextual data

Retail and consumer packaged goods share a similar set of challenges – and solutions.

At Neal Analytics, we help businesses understand their customers, optimize operations, and improve business performance. Our Intelligent Retail and CPG solutions leverage historical transaction, contextual, and consumer data with machine learning and advanced analytics to create actionable insights for your team.

The result? Solutions that are built for your business. And your customers.

Your business, transformed

We leverage our industry solution accelerators, cloud platform expertise and digital consulting services to help our customers accelerate their business transformation journey while minimizing risk and maximizing value.

Neal Analytics solutions are designed to support one, or several, of the following objectives:

Know your customer

Gain a 360 view of your customer to boost engagement and ROI
> CustomerIQ
> Customer Lifetime Value
> Promotion Optimization

Intelligent supply chain

Leverage AI to optimize your supply chain
> SKU Assortment Optimization
> Advanced Demand Forecasting

Reimagine retail

Enhance your capabilities with edge technologies, vision analytics, and the Cloud
> StockView
> Intelligent Edge
> Migration & Modernization

Our solutions


Identify, understand and engage your customers at any point of the buyer’s journey with a unified data platform. CustomerIQ is built to run on Microsoft Dynamics 365 Customer Insights, but it can integrate with any CDP. This solution leverages our advanced machine learning models to provide a 360° view of your customer so that you can improve personalization, calculate lifetime value, segment marketing, and enhance their experience.

Trade promotion optimization

Leverage machine learning to measure, manage and optimize your trade promotion spend. Our trade promotion optimization approach is designed to help companies gain insight from historical promotion activities to understand what promotions work, and how you can optimize future promotions for maximum ROI.

financial data analytics

Advanced demand forecasting

Forecast demand more accurately and gain insight into which factors are driving demand. Advanced Demand Forecasting from Neal Analytics helps provide a clear picture of where demand is heading, enabling business decision makers with the information they need to optimize operations and improve performance.

SKU assortment optimization

Get the right product on every shelf to meet local customer needs and preferences with our SKU Assortment Optimization solution. By analyzing historical sales data, combined with contextual data such as store attributes, location-based data, you’ll gain machine learning-powered insights to personalize and optimize your product assortment for each outlet based on local needs, demographics, purchasing habits, and more.

man grocery shopping
happy woman buying candy

Customer lifetime value

Understanding your customers is more important than ever. The Neal Analytics’ Customer Lifetime Value solution provides your business with an in-depth understanding of customer purchase behavior. Gain insight into the contributing factors behind your customer lifetime and churn so you can improve customer loyalty, lifetime value and marketing ROI.

Product recommendation

Stay competitive by personalizing the customer experience in-store and online with our multifaceted product recommendation engine. This solution is customized to your consumers, based on preferences and historical purchases, to help your business strengthen personalized marketing campaigns, provide tailored customer recommendations and identify popular consumer baskets.

man and woman buying wine

SKU Assortment Optimization

Optimize your inventory based on local customer needs and preferences with our SKU Max solution. By processing millions of SKUs and segmenting sales data, you’ll gain machine learning-powered insights to personalize and scale your product assortment for each outlet based on local needs, demographics, purchasing habits, and more.

Featured customer stories

Bloomingdale’s: Maximizing Campaigns and Growing Customer Loyalty

Challenge Bloomingdale’s wanted to become more customer-centric with their strategic marketing planning. The luxury department store chain was looking for ways to provide...
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