Challenges With multiple lines of business and over 70 data sources across its entities, our customer, an international conglomerate based in the Middle East, knew it could gain more from…
What is market basket analysis Market basket analysis or product recommendation is where you take inventory and point-of-sale data to predict which combinations of products will sell the best. With…
The one thing every business has in common — no matter how big, how well known, or how new — is the need for customers. Customers are the backbone of…
Bot evolution has made it easier for businesses to decode customer behaviors and improve their overall engagement. Bots have found a place in a variety of industries. You have Siri,…
Challenge Bloomingdale’s wanted to become more customer-centric with its strategic marketing planning. The luxury department store chain was looking for ways to provide customers with more relevant promotions, predict and reduce churn based…