Customer 360° Lifetime Value

Digital transformation to enrich the customer experience for an international conglomerate

Challenges With multiple lines of business and over 70 data sources across its entities, our customer, an international conglomerate based in the Middle East, knew it could gain more from…

bloomingdale's challenge image

Bloomingdale’s: Maximizing campaign efficiency and customer loyalty

Challenge Bloomingdale’s wanted to become more customer-centric with its strategic marketing planning. The luxury department store chain was looking for ways to provide customers with more relevant promotions, predict and reduce churn based…