Majid Al Futtaim Ventures drives Digital Transformation with Microsoft solutions

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Following implementation of the Microsoft Dynamics 365 and Office 365 solution, Majid Al Futtaim Ventures was able to form a single view of its customers, optimise its internal operations and deliver powerful, informative profiles of customers to field staff – satisfying the triple-core of its digital transformation programme. Through this fresh operational paradigm, the company’s businesses were able to provide enhanced, and personalised, customer experiences. At a group level, Majid Al Futtaim was able to launch a loyalty programme that encompassed multiple brands.