Why does this drink sell well at this location? Why do sales of six-packs spike the third week of the month? Why do water sales increase during the summer? Understanding the answers to questions like these is critical to business success for Arca Continental, the second-largest Coca-Cola bottler in Latin America who serves more than 900,000 customers across Mexico and South America.
Arca Continental knows that translating data and information into intelligence and “decision-making” understanding is one of the keys to boosting profitable growth in a highly competitive market with an increasing SKU portfolio.