Personalizing marketing content is a vital part of ecommerce – 30% of ecommerce sales are happening because of it. Effectively personalizing content, however, can be challenging as data is generated across a wide variety of different sources. This creates a need to draw that data together and format it in a way that makes sense.
CustomerIQ from Neal Analytics enables this by taking advantage of
our library of pre-existing connectors to draw together data from disparate
data sources. It then leverages AI to unify the data, generate insights, and
Register for our webinar, “Unleashing the Power of Your Customer Data”, on Feb. 27 to learn how CustomerIQ can:
- Resolve customer identities to create a holistic, 360-degree view of your customers by drawing in customer data from disparate sources
- Leverage AI to discover new, high-value customer segments and generate personalized marketing campaigns
- Forecast key business KPIs such as customer lifetime value and proactively mitigates churn