Through improving your marketing and promotion efforts, your business can increase its incremental revenue and sales by providing personalized marketing offerings, identifying popular product bundles, and improving pre/post sale engagement efforts.
Through a robust and scalable cloud analytics platform, Neal Analytics’ product recommendation engine is capable of:
- online and in-store use
- identifying popular consumer baskets
- personalized marketing offers
- bundle and combination recommendations
The Neal Right Product Engine is highly customizable based on your business requirements and data availability. Common solution implementations include a multi-touchpoint recommendation engine with supporting customer basket analysis. Additional integration with analyses for customer lifetime value, inventory optimization, and IoT data feeds are available.
Right Product requires a minimum of one year of historical transaction level sales data, a product description table (i.e. product name, family/group, brand, package size, etc.), and a customer/outlet description table based business objective and requirements. Additional datasets may be required based on customization options.