Companies spend over $1 trillion on trade promotions annually but 2/3 don’t break even on their investment. Most companies can’t validate their promotional expenditure because they can’t gain any transparency, yet it still remains the second highest line item after COGS. Discover which promotions are making money instead of losing it with Promo Max.
- Discover which promotions offer the greatest ROI
- Track changes to promotion campaigns and the impact of each change
- What would sales have been without any promotions
- Forecast and model based off predictive analytics
The Promo Max is highly customizable based on your business requirements and data availability. There are multiple platform options of the promotion planning tool. Other major customization considerations include sales channel, P&L analyses, etc. Additional integration with Promo Max include demand forecast and inventory optimization.
Post promotion event analysis requires a minimum of 2 or 3 years of historical sell-in and sell-out data. Other key data sources include a promotion calendar, a product table, a customer table, and all promo related cost data. Additional datasets may be required based on customization options.