Financial services companies look for driving top-line revenue though higher usage and adoptions across products. Ability to leverage existing customers has much higher success rates than with new customers. NBO recommender enables identifying optimal transaction category and potential opportunity to drive usage per customer.
- Customized product recommendations based on customer spend history as well as market trends
- Identified highest value customers to target for promotional campaigns
- Improved allocation of promotion budgets via highly targeted campaigns
The Neal Analytics Next Best Offer recommender solution is highly customizable to be applied across product categories or customer segments. The solution can be tailored based on campaign specific targeting. Please inquire about customization of our predictive maintenance solution to your scenario.
- Customer Transaction History reflective of purchases made across categories, location, amount mode etc.
- Account Information for capturing product info and customer behavior over time.
- Customer demographic information including individual and household attributes