The game is has changed in retail. Gone are the days when retailers can simply pick the products recommended to them by merchandisers or partners. Data-driven, technology competent, and price-sensitive millennials are more than happy to browse online until they find exactly what they want and comparison shop until they find where they can buy the cheapest item or one with the greatest return.
In such challenging times, retailers are racing to use everything they know about their customers to add value back to the brick and mortar retail experience. In this whitepaper, we will explore the various ways in which retailers – particularly in fashion and other fast-moving markets – stand to benefit from the innovative and responsible use of data and analytics to enhance their in-store and omnichannel experience.