Where others engage seeking a multi-year, multi-million dollar (often full of bloat) engagement up front, we focus on demonstrating value immediately and proving our worth at every step of the journey. With MAF, we accomplished this through an executive envisioning workshop to gather the leadership of each business into one room and work through their priority issues and use cases for data, technology, and insights.
Rather than trying to sell a technology driven outcome, we focused on the business outcomes we could improve and fit the right technology to solve the problem once the desired end state is well defined. With many competing priorities, the MAF leadership picked four use cases across the different Majid Al Futtaim businesses for limited production pilots.
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