Driving digital transformations for sports organizations by developing a digital platform recommendation system with ML
A global technology company was looking to drive digital transformation at sports organizations through a customized customer content recommendation system. They wanted to drive better fan engagement through at-scale personalization. Also, they wished to transform its sport’s digital strategy and promote meaningful user interaction.
The customer worked with Neal Analytics to create a cloud-based recommendation system and Azure data pipeline automation to close the gap between information collection and analysis and present users with valuable suggestions. Also, we used customer segment data to understand users better.
Neal’s solution helped create an integrated digital platform by combing multiple data sources for better insights. The customer developed a product recommender that suggested digital products within the platform. The customer was able to understand the users & their engagement using defined customer segmentation.