Arca Continental: Big data boosts business for soft drink bottler
Why does this drink sell well at this location? Why do sales of six-packs spike the third week of the month? Why do water sales increase during the summer? Understanding the answers to questions like these is critical to business success for Arca Continental, the second-largest Coca-Cola bottler in Latin America who serves more than 900,000 customers across Mexico and South America.
Arca Continental knows that translating data into intelligence plays a key role in the decision-making needed to drive profitable growth in a highly competitive market with an increasing SKU portfolio.
Learn how Arca Continental leveraged machine learning and Neal’s expertise to unlock insights into sales drivers and boost business.