Executive summary In 2011, Neal Analytics was “spun out” of a strategy consulting company comprised of former Booz Allen, McKinsey, and Bain personnel. Our founding thesis: Data science needs a laser-focus on creating business value…
Challenge Bloomingdale’s wanted to become more customer-centric with its strategic marketing planning. The luxury department store chain was looking for ways to provide customers with more relevant promotions, predict and reduce churn based…
