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- Define customer segments through geographical location, business channel, and sales volume profiling.
- Explore SKU performance within similar behavior profiles.
- Identify SKU’s with negative sales lift (cannibals)
- Optimize SKU distribution
- Increase sales and profitability by dropping SKU’s that hurt sales
- Compare SKU lift across regions and identify gaps in distribution
- Analyze SKU recommendations at behavior profile level
- Discover undersold SKUs with high impact but low distribution
- Remove low impact/negative SKUs from customer portfolios