In October 2019, Neal Analytics was asked to participate in a special project in partnership with Microsoft and Intel. We were to build the retail store of the future made…
Challenge MARS DRINKS, now known as Lavazza Professional after a 2018 acquisition, is part of the Lavazza Group, an Italian coffee roaster established in Turin, Italy in 1895. The Lavazza Group…
Challenge CONA (Coke One North America) is a bottler that provides restaurants, movie theaters, convenience stores, grocery stores, and other customers with Coca-Cola products. The company was looking for a…
Model Segmentation Define customer segments through geographical location, business channel, and sales volume profiling. Explore SKU performance within similar behavior profiles. SKU Lift Analysis Identify SKU’s with negative sales lift…