David McClellan
David is our Director of Digital Consulting. He's an insatiable learner who challenges himself to always deliver exceptional outcomes and is an established leader within the Neal team. With an MBA focus of Big Data Analytics and BA in Operations Management from Washington State University, David’s experience marries the coding, database and statistical expertise of a Data Scientist with the Management Consulting needed to convey insights to executive teams. Innately curious about how things work and why, David is most at home asking bigger questions and testing established norms for potential improvements. David has played a pivotal role in developing world first solutions in the Microsoft space and loves innovating with cutting-edge technology. To the core, David is passionate about saving businesses time and resources by doing things right the first time and getting rid of bottlenecks.


What is digital consulting?

Choosing the right engagement model for your data initiative

What to expect when engaging with Neal Analytics

10 signs you have too many SKUs

The 5 keys to a solid data strategy

Understanding market basket analysis and product recommendation

The 10 roles required to staff a successful data analytics project
